Q. What movies will be playing next?
A. We book movies on Mondays, usually on a week-to-week basis, in order to get the best possible shows for that week. Sometimes when we request a certain movie, the movie company may not release it to us on opening weekend because it believes we will not earn enough money for them. But, we MAY be able to pick it up after it has been out for two weeks.
Q. Why do you have to play some movies so long?
A. When we book a movie on its opening day, we enter into a contract with the movie company and they define how many weeks we have to play the movie. We are considered a mulitplex theater because we have two screens; therefore, the length of the contract varies from two to four weeks. When we get a movie a few weeks after it has been released nationally, our contract can sometimes be for only one week.
Q. What is a Sensory Friendly
A. There are individuals who would not be able to attend a regular showing of a movie
because it is too dark or too loud for their senses. Often times there is one family member with sensory sensitivity and the rest do not. When this happens it can proclude a family from going to a
movie all together. When we offer a Sensory Friendly showing in cinema 1, we do not turn down the house lights and we keep the sound a bit lower to reduce the anxiety it may cause. If these
individuals need to talk to process what is occurring in the movie or stand up to watch it, that is not a problem, as it is also allowed to talk or move around. For those people who are sensitive
even to others talking or moving about, we play the movie with house lights and sound down in cinema 2 as well.
Even the concession menu is simplified for individuals who are non verbal if they would like to try ordering themselves.
Q. Why do we prohibit customers from bringing in outside
A. Much of the admission revenue goes to the movie company and studio for digital rental. The fee is quite high, especially for "blockbuster" movies. It is based on gross box office receipts, not net profits, leaving concession revenue to cover a significant portion of the operating cost of the theater. At Tawas Family Theatre, we strive to keep prices low to provide a fun and affordable night for families, one that won't dent your wallet as much as other multiplex theaters.